WHAT WE’VE LEARNED
Research.
We started Expanza by trying to understand businesses properly before selling anything to them. This is what we’ve found so far, including the parts that don’t flatter us.
- What we believe, and what would prove us wrongFour things Expanza is built on, how strong the evidence is for each, and the test that could change our minds.
- We built a system to rank enquiries. It didn’t beat the simplest rule.Can a pipeline that reads five years of records choose better than “reply to the newest first”?
- What our own outreach taught usBefore Expanza worked with hotels, it spent months emailing agencies. What actually got a reply?
- Where revenue goes missingEvery problem we look for, why it happens and what we’d do, in one place.
- Why do good enquiries go unanswered?If speed matters so much, why is the average reply still measured in days?
- Why most AI projects fail, and what the “95%” really saysIs it true that nearly all AI pilots fail? And if so, why?
- How to check your own reply times in 20 minutesYou don’t need new software to find out how fast your business really replies. You need a spreadsheet and thirty emails.
Questions we’re still working on
If one of these matters to your business, tell us. We’d rather research what’s useful.
- How much of a small business’s week goes on work nobody was hired to do?
- When does a simple rule beat a model, and how would you know?
- Will AI search recommend independent businesses, or only the chains that pay?
- What does a team need, beyond a login, to use AI well?
- Why do businesses keep buying software nobody uses?
- What does a UK hotel actually earn per room, and where does it leak?