Find the signal
Connect customer history with relevant market changes: leadership, hiring, technology, funding or expansion. AI helps research and classify the evidence.
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Add the right customers.
Spot companies with a reason to need your product. Give sales the evidence, the right contact and a relevant way to start the conversation.
The problem worth solving
An account can fit your ideal customer profile without being ready to buy. Your team needs to know what changed, why it matters and whether there is a credible reason to act.
How the work connects
Make the account actionable
Check fit and timing, identify the buying group and prepare a source-backed brief. Keep uncertainty and reasons to exclude an account visible.
Connect to sales
Route approved accounts and relevant outreach into your CRM. Keep the original signal connected to replies, opportunities and the eventual result.
What changes for your team
A prioritised account queue with a reason behind each recommendation, so sales can spend less time researching unsuitable accounts and more time in useful conversations.
How we would measure it
Sales-accepted opportunities, progression into pipeline and won revenue as it matures. Track research effort and rejected accounts as well as positive results.
We agree the scope, baseline and responsibilities before building. These are possible interventions, not a claim of achieved client results.